The Sysyphean rock of overregulation, red tape, bureaucracy. Skilled workers have everything they need to start a business, they just need a little push.
Our goal is quite simple, but hard. We want to make it easy to start and expand a business in the United States as someone with marketable trade skills. In other words: accelerate the transition into an economy where people are free to work for themselves and capture the value of their labor.
During most of recorded human history, people went into business for themselves. They picked up skills from their father or mother, apprenticed in a trade, and put this into practice on their own behalf.
Up until quite recently, relatively speaking, striving to work for a company or anyone other than yourself was mostly unheard of. Sure, labor dynamics were different (serfdom, etc), but even then many prosperous post-serf societies still were comprised of many small businesses, solo entrepreneurs, and individualistic enterprising people. In some societies, working for another was even considered dishonorable.
There are many people in the United States with skill and talent. Too many to count. The vast majority of these are skills they can charge for, that other people will pay for. If it were easy, many of these people would simply start their own businesses and work on their own behalf, and not introduce any middle management or corporate overhead. But in the United States today, they have to, most often out of necessity. Starting a business feels chaotic, risky, and most don't know where to start. They just want to focus on their core competencies, as they should.
In the United States, we've optimized many in-world physical processes already. But these things: food delivery, rideshare, et cetera are all focused on convenience for consumers. We've made it extremely easy to give your money to certain companies, but it's still really hard to start one.
When you learn about natural ecosystems in school, you hear carrying capacity, redundancy and resiliency, and so on. The market is no different.
One thing you learn is that small, differentiated pieces intermingling are much less fragile than a few monolithic characteristics. Genetic diversity in natural ecosystems is a good thing. The market is no different.
To spell it out plainly: the backbone of US prosperity is hinged on people starting businesses and growing them, and thus growing the country and its GDP. If it becomes harder to start a business (it is), and there is more and more consolidation of business (there is), the market and the United States as a whole becomes a weaker, more fragile ecosystem.
You should be able to start a service business in an hour. At least the steps that don't rely on a government entity or anything but yourself. Things like branding, web presence, accepting payments, setting up employees and jobs, preparing yourself to talk to your first customers.
We hope that this will have positive compounding and interrelated effects:
- More successful businesses are started in the United States.
- Skilled workers make more money, are incentivized to create more value, and feel more fulfilled.
- The US is stronger, more prosperous, and a better place to live.
We will do this by building software that solves the hard problems, not the easy ones. No more accounting or ERPs, no more gimmicky AI automations, just things that help start and grow a business.
No general solutions: we'll do each industry one by one. Complete focus.
Reach out via email if you are interested in chatting. I think we are going to succeed in our efforts.